The rapid rise of TikTok has seen the app reach 1 billion users and counting. When you talk about social media, TikTok is a platform to consider if you’re not already using it. SOCIAL MEDIA TRENDS IN 2022 TikTok Will Continue to Grow & Brands Need to Take it Seriously This comprehensive overview of six key sectors will help you understand developments coming down the line so you can build them into your digital marketing activities. To help marketers and digital leaders navigate this new landscape, we interviewed leading industry experts on our podcast to identify key trends in 2022. But just as marketing teams pivoted to meet the virtual demand, the reopening of societies saw slumps in web traffic and online sales. This transformation had a huge impact on the digital marketing sector and the roles of digital marketers. The Covid-19 pandemic transformed the way B2B and B2C companies across sectors operated as people went online to research, review, and purchase. Plus, there are many working parts to a successful digital marketing strategy or campaign - so it’s a real challenge to keep up with every aspect.

It can be tricky to keep up with digital marketing trends as the industry changes so fast. UPDATE: Read our 2023 Digital Marketing Trends.

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